Boisvert Design

Ridgeline Series Contributes to the Healing Process

admin — Thu, 02 Feb 2012 03:10:53 +0000

Studies have linked poor healthcare facility design to elevated blood pressure, anxiety, and longer hospital stays following surgery. Well-thought-out interior design choices, like our new Natural by Design – Ridgeline Series, can make a difference in public perception, positively impact the environment, and can have a positive effect on patient healing.

I am really proud of the latest version of Natural by Design. Led by the ever-pacing Tom Howing, myself on design/development, Pete Robards and Ellen Mooney responsible for development/manufacturing. If our upscale Messaging Boards On Panels and equally popular Modular Messaging System had a baby…it would be called Ridgeline.

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Medscape – Transforming the Medical Landscape

admin — Mon, 16 May 2011 13:36:22 +0000

When an essential work tool no longer works against but with you, it becomes more than a tool. It becomes a partner.

The Medscape Agility Cart series was designed by world-class engineers in collaboration with healthcare professionals. The result is a truly innovate point-of-care cart that features a space-conscious design with effortless movement and height adjustment, nearly infinite adjustability of accessories, and an innovative five-star base designed with efficiency and safety in mind.

Here is a product line that was developed roughly a year ago. With a cross-departmental team, I developed a brand strategy, not only for the umbrella company called Medscape, but also it’s initial product launch. The product line is called Agility, and it features mobile, adjustable, secure point-of care carts for the healthcare professional.

PDF Downloads

Medscape Agility Series Point-of-Care Carts Brochure

Medscape Agility Series Point-of-Care Carts – Specification Sheet

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…and all I got was this crummy t-shirt

admin — Wed, 09 Feb 2011 03:01:33 +0000

Got to be honest, I favor a plain white Tee to a heavily graphicized public display.
It’s not that I have issues with a tagged shirt. I just need to stay prepared when the rare impromptu wet t-shirt contest breaks out. Cause let’s face it, we all could use a little extra cash.

Here are a few other t-shirt designs that have been done in the past year or two.
(For more go to my Clinical Lab T-shirt Post)

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…when God shuts a mathmatically structured door, he loosely sketches an open window

admin — Mon, 04 Oct 2010 00:32:43 +0000

In highschool I loved drafting. All of those isometric drawings rocked my little hair metal loving heart. I was disappointed to find out that at some point you sort of have to be good at math to design houses.

Alas, another dream crushed by mediocrity.

But as the saying goes, when God shuts a mathmatically structured door, he loosely sketches an open window.

So that’s what I do, through my wonderful clients, I get opportunity to explore my love of architectural elements without having justify the numbers.

Hope you enjoy some of my projects as much I did.

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Animal Projects – Watercolor

admin — Thu, 23 Sep 2010 00:52:14 +0000

Here is a collection of watercolors, all animal related. A few of these were hired gigs, a few were for entertainment purposes only. If you were wondering, YES! The purple painting is of my cat, the famous Molly. She comes from a long line of underachieving feline. We are very proud.

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Unique isn’t a product, it’s a strategy.

admin — Tue, 21 Sep 2010 13:55:53 +0000

At MarketLab, we sell Unique and Hard-to-Find products for the Clinical and Healthcare industries. As an Art Director, it is my responsibility to support these products by presenting them in a way different than our competitors. If I do this well, I should be able to promote our products as well as solidify our spot in the marketplace.

The real challenge for our creative team is when a product is not “according to Hoyle” unique, but still valuable to our customer.

Is it a lie to tell our customers that we are sell Unique and Hard-to-Find Products when our books also contain everyday items like slides, medication label tape, pcr tubes, histology stains, tube caps, tourniquets and the like?

Of course not.

I feel that every product is developed by the product team, presented by creative, and supported by a customer service team in a way that creates a special buying experience that other B2B catalogers fail to do.

Unique isn’t a product, it’s a strategy.

Here are a few covers that were created using everyday items.

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C.A.R.S. Auto Repair saved me from myself

admin — Thu, 16 Sep 2010 03:17:36 +0000

O.K., I admit it. I don’t know much about cars. The extent of my vehicle maintenance ends at refilling the wiper fluid and checking my oil once every 10-15,000 miles whether it needs it or not. When something does go wrong with Hawk (that’s my Jeep’s name… don’t ask me, he chose it.), I usually open the hood and poke at a few hoses. At that point, my eyes glaze over and my IQ drops 50 points.

Because of this lack of mechanical dexterity, I worry about being taken advantage. I envision 2 mechanics laughing hysterically behind my back after they sold me on new brakes, tires, transmission, paint job and a much needed window rotation. “Why isn’t one of my Uncles a mechanic!”, I would shout and shake my tiny little fists at the Lord above, convinced that I am the second coming of Job.

Quite dramatic.

Thankfully, through a Business Group, I met Denny and Sherri Houstra from C.A.R.S. Auto Repair in Jenison, Michigan. What they do is quite simple. They diagnose, consult, give options, solve problems.

But what really makes them special is that they serve others. For having such a large service industry in America, this is a rarity. Over the past few years my reliance and trust with C.A.R.S. has only gotten stronger.

On top of that, they threw me some work. Gravy.

We worked together to create a new fun identity that matches Denny and Sherri’s personality. The deliverables include business card, envelopes, t-shirt graphics, window graphics.

Here is their contact info if interested. Tell them that I sent you.

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House of Flavors

admin — Thu, 16 Sep 2010 02:49:12 +0000

A while back now, Barry Neal asked me to design a 60th anniversary logo, as well as a Menu, buttons, table tents. It was important to use the existing logo and modify it for the celebration. This was the first project that I worked on with Barry and was amazed by his energy and drive. Great guy, great restaurants. You can check them out here.

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Davenport University – Gerald R. Ford Memorial Scholarship

admin — Thu, 09 Sep 2010 02:19:36 +0000

Davenport University is one of few schools in the nation granted permission to convey a Ford scholarship, which is described as a fitting tribute to the presidential legacy and a lifelong mark of distinction for the student recipient.   The scholarship is presented annually to a highly distinguished student, enrolling full time as a freshman and pursuing a bachelor’s degree in business on the Grand Rapids campus of Davenport University.

I was given the opportunity to develop the identity. Deliverables included logo, brochure, newspaper ad, airport billboard and Award design.

Here is another project that gets me motivated because of the tertiary benefit. What’s that mean? Initially, the client benefits from my illustrations by reproducing them, selling them or generating interest while I am able to keep my family fed with poptarts and kool-aid. The Tertiary benefit in this situation happens when a motivated freshman’s financial burden is lightened while they go to college. They go on to become a high functioning member of society and pay for my social security benefits when I am old and wrinkly.

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When you own a small company, you are the brand (whether you like it or not).

admin — Wed, 08 Sep 2010 03:23:09 +0000

Rod Thiss is an incredible real estate agent. He is proud of the fact that most of his business comes from referrals. He values building relationships, not just selling houses.

When Rod called me up and asked for a quote on some identity pieces he had one request, “please don’t make the story about me”.

My response was, “ Rod, I hate to break it to you, but it’s all about you.”

“There are thousands of people who do the same thing you do. Hundreds have the same credentials. Dozens competing in the same zip code. But there is only one Rodney Thiss. Why would you want to hide the one thing that makes you different than all the other Agents out there?”

Here are a few of the pieces.

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